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Does a 90 - 95% substance reduction rate mean that Ploom X Advanced is safer than cigarettes?

Ploom X Advanced is our latest heated tobacco product which we believe has strong potential to be a reduced-risk product compared to smoking cigarettes.

Ploom X Advanced has, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organisation (WHO) for reduction in cigarette smoke. 

IMPORTANT: THIS DOES NOT MEAN THAT USE OF PLOOM X ADVANCED IS SAFE OR ELIMINATES HEALTH OR ADDICTION RISKS ASSOCIATED WITH TOBACCO USE. NO TOBACCO PRODUCT IS SAFE.

*Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapour from Ploom X Advanced.

Are you 18 or over and an existing tobacco or nicotine user?

Yes, discover more

Our sticks, for use in combination with Ploom devices, contain tobacco and nicotine. These products are not risk free and are intended for existing tobacco or nicotine users only. Please note, we will need to confirm your age during the checkout process.

For more information please visit the Terms of Use page.