The O2 Prize Draw Terms and Conditions.

1. The ‘The O2’ prize draw (the “Prize Draw”) opens at 5:00pm on Friday 20th March 2026 (the "Opening Date") and closes at 11:59pm on Sunday 29th March 2026 (the "Closing Date"). Entries received after this time will not be accepted.

2. The Prize Draw is only open to those who are:
a. aged 18 and over;
b. existing tobacco or nicotine users;
c. residents of Great Britain.

3. The Prize Draw is not open to employees of the Company (trading as “Ploom UK”) or their families, the Company’s agencies or their employees and families or anyone else professionally associated with the Prize Draw.

4. Only one entry per person. Entries must not be sent through agencies or third parties.

5. To enter the Prize Draw entrants must:
a. Follow @ploomuk on Instagram;
b. Like @ploomuk’s Prize Draw post on Instagram;
c. Have updated their email communication preferences to ‘yes until I unsubscribe’ in their Ploom UK account (at ploom.co.uk).

6. Entry to the Prize Draw is free and no purchase is necessary.

7. Prize: Two winners will be chosen at random to win 1x2 tickets for them and 1 adult guest at The O2 arena, London for the show of their choosing*, between April and December 2026**. *Subject to seat availability. All guests must be 18 or over. Shows intended for children and youth are excluded: K-POP All Stars, Friday 15th May. * *Prize tickets will be deducted proportionately if fewer adult guests within the party attend, e.g. 1 winner with no adult guest = 1x ticket.

8. The winners will be selected within 1 day of the Closing Date using a secure and random computer process from all valid entries received between the Opening Date and the Closing Date.

9. The winners will be informed via social media direct message by 08:00am on Monday 30th March 2026. The winners will be asked to provide their full name and email address. The winners’ Ploom account will then be checked to ensure they meet Prize Draw entry requirements and have updated their email communication preferences. If the winners have not renewed their email communication preferences to ‘yes until I unsubscribe’ then they will have until 08:00am on the 31st March 2026 to do so otherwise another winner will be selected. All winners must be notified and confirmed as having met Prize Draw entry requirements by 11.59pm on the 31st March 2026.

10. In the event the winners do not respond to the Company within 24 hours of being notified by the Company then the Company reserves the right to select another winner at random and re-allocate the Prize.

11. By entering this Prize Draw, entrants confirm that they have read and agree to be bound by these Prize Draw terms and conditions and by the decisions of the Company relating to the Prize Draw, which are final. No correspondence will be entered into.

12. The Company accepts no responsibility for entries not successfully completed due to a technical fault, technical malfunction, computer hardware or software failure, satellite, network or server failure of any kind. Proof of submission of entry is not proof of receipt of entry.

13. The Prize is as stated and is subject to availability. There are no Prize alternatives available. The Company reserves the right to substitute the Prize with a similar Prize of equal or greater value if circumstances beyond the Company’s control make it necessary to do so. The Prize

is non-transferable and will only be issued in the name of each of the winners.

14. The Prize Draw is in no way sponsored, endorsed, or administered by, or associated with, Instagram or any other social media platform. By participating in the Prize Draw, you agree to a complete release of Instagram from any claims.

15. This prize draw is in no way sponsored, endorsed, administered by, or associated with Instagram or the awards.

16. The Company must either publish or make available information that indicates that a valid award took place. To comply with this obligation the Company will send the surname and county of the Prize winners to anyone who emails [email protected] or writes to Ignis LTD, 374 North End Road, London, SW6 1LY (enclosing a self-addressed envelope) within one month of the Closing Date. If you object to any or all of your surname and county being published or made available please contact the Company at Ignis LTD, 374 North End Road, London, SW6 1LY. In such circumstances, the Company must still provide the information and winning entry to the Advertising Standards Authority on request.

17. By entering this Prize Draw, entrants acknowledge that the Company, and any agencies acting on its behalf, will process the personal data submitted by the participants (such as name, address, email address and telephone numbers) for the purpose of running this Prize Draw; including administering the Prize and publicising the winner’s name (e.g. on social media platforms such as Instagram or otherwise). Except as described, any personal data provided will not be disclosed to any third parties or transferred outside the UK. Personal data will not be disclosed to an unconnected third party unless your positive consent has been obtained.

18. The Company reserves the right to cancel, amend, terminate, temporarily suspend, or withdraw this Prize Draw in the event of unforeseen circumstances outside its reasonable control at any time. In such circumstances the Company shall have no liability to any entrant.

19. The Company reserves the right to refuse entry or refuse to award the Prize to anyone in breach of these terms and conditions.

20. Any tax implication as a result of winning a Prize will be the responsibility of the winners.

21. Insofar as is permitted by law, the Company or its agencies will not in any circumstances be responsible for or liable to compensate the winners, or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the Prize except where it is caused by the negligence of the Company, its agencies or that of their employees. Your statutory rights are not affected.

22. The Company does not accept any responsibility for Prize warranties and guarantees.

23. If there is a discrepancy between these Terms and Conditions and those in any promotional material, these Terms & Conditions will prevail.

24. If any parts of these Terms and Conditions are legally ruled to be invalid, illegal or unenforceable, the remainder will not be affected and will continue in full force and effect.

25. These Terms and Conditions are governed by English law and their interpretation and application will be subject to the exclusive jurisdiction of the courts of England and Wales. Residents of Scotland may bring proceedings in their own jurisdiction. The Company: Gallaher Limited, 1 Werter Road, Putney, London, SW15 2LL, a member of the JTI group of companies.